SHAWER Signage executed a comprehensive signage system for Under Armour, incorporating LED screens, glass-mounted logos, and custom lightboxes. The design language reflects Under Armour’s athletic innovation, blending industrial finishes with high-impact lighting. Rust-finish internal signs add a premium tactile dimension, while the cohesive lighting layout enhances the overall customer journey. Every element was tailored to embody strength, precision, and performance — the core of Under Armour’s brand philosophy.